How to Spot a Fake Online Review

We all know that reviews are now an essential parcel of any online marketing strategy. Customers do not just check a company’s website and social media pages; they also monitor TripAdvisor, Google, and Facebook reviews to guide them with their decision. That is why, as much as online marketing has gone huge, so has the business of doing online reviews.

Identifying fake reviews online can be trickyBoth startups and conglomerates would want to increase their brand’s integrity online, as determined by a top listed digital agency in NYC. Reviews influence consumers because false advertising is now out of the online marketing game. Potential clients do not go anymore with companies touting they are “the best,” “the only one,” or “the most affordable option” in the market. Consumers are now looking for authenticity online, and so as a company, you must be authentic with your advertising, too.

Since reviews are incredibly influential, some enterprising people have put up businesses dedicated to sending your company fake reviews. The goal is to send you as many positive reviews as possible, so consumers would choose to go with you since you’ve been “tried and tested.”

But lately, search engines have been doing a crackdown on these fake reviews. And it is just fair for everyone who’s doing business online. Why would a customer go with a company that’s willing to go through all the under-the-table game of paying someone to do the review for them? If the company can’t trust itself to encourage people to review its products and services, then why would you want to go with them? If a business allows fake reviews and likes to get into the picture, that means they are not confident enough with what they offer.

As a consumer, how do you spot fake online reviews? There are tell-tale red flags that you must watch out for, and here are some of them:

Like Pinocchio lying to their teeth1. The language used does not sound natural

Many fake reviewers hired online are from developing countries who don’t demand as much pay compared to those in developed countries. Usually, these countries also do not have English as their first language. Therefore, if you are a native English speaker, you can have an inkling of whether the reviewer is a native or non-native speaker. It must cause a bit of alarm, especially if the business being reviewed operates locally.

Also, if the reviews on the company’s page all sound the same, then you must be warned. There is a big possibility that these testimonials are anything but fake. It is rare for two reviews to sound the same, so if it seems like you are reading from one person’s writing, then you can start questioning the review.

2. The reviews sound overacting

There are genuine reviews that praise the company. However, these do not go on long paragraphs and are usually short but sweet. The fakes are easily distinguishable with their long paragraphs, praising the company for so many things. Flowery words are used, and a lot of punctuation is used to emphasize the sentences. In the real world, this sort of review rarely happens.

It is easy to spot fake reviews if you look closely. Imagine yourself giving a review. If the testimonial sounds too good to be true, then it probably is.

Things to Consider When Choosing a Wedding Date

If only picking any other date for a wedding would be that easy, couples wouldn’t have to stress out about considering so many options. But when you put into the picture your guests’ schedule, the venue’s availability, and the weather, you are left into thinking what the perfect date is for your most awaited day.

planning the wedding date should be a consensusThere are important pointers to consider, and it’s not as simple as choosing your anniversary as your wedding day. Here are some of the things you have to consider when selecting a wedding date:

1. In what season would you want to get married?

Would you rather have your wedding in summer, spring, autumn, or winter? Would you want it to be sunny or rainy? These are some questions you must ask yourself before deciding on a date. Your event’s theme makes a big difference as well as the reception’s lively atmosphere from Around Town Entertainment in New York City. If you’re planning to have a beach wedding, you should consider doing it in summer or spring, so your guests don’t end up shivering with their beach outfits in autumn and winter.

2. What is your budget range?

Getting married in some months cost more compared to others. For example, June is a popular season to get married, so it gets more expensive compared to doing it in December. And weekend weddings also cost more, compared to doing the celebrations on weekdays. Holidays also cost more. So, make sure you consider your budget range and are flexible enough to move into other months if your budget calls for it.

But do not let your choice of day and month be a hassle for all your guests. And this brings us to the next consideration.

3. Can you accommodate your important guests’ schedules?

Your guests will make time to attend your wedding, and it costs a lot of commitment of energy and resources from them, too. So, before you send out “Save the Date” invites, make sure to ask around the important people in your life if they’re available on your chosen date. If they are unavailable, you can offer alternatives. Some guests may have already made travel abroad plans, so it will be a big blow to their budget if they rebook their trip just to accommodate your request. It is always a give-and-take relationship, and it is not always the guests that have to adjust to the bride and the groom’s demands.

4. Where are you getting married?

destination weddings should consider all factorsIf it’s a destination wedding, you should consider a fair amount of time for you and your guests to prepare for the event. Guests will not make arrangements just for their budget, but also for their work leaves and their children’s study leaves or babysitting arrangements. You must be considerate of everyone coming to the event, and if you’re from New York having a wedding in India, you might want to announce your plans as early as two years before the date.

These are some of the most important considerations you should take note of when choosing your wedding date. Do not get impulsive when choosing the date. Consider these factors, and you will find success in having the best event that you and your guests will enjoy.

Starting Out: A Beginner’s Guide to Cycling

Whether you’re a young kid, a teenager, an adult with a few calories to burn, or a senior who wants to maintain his/her tip-top shape, cycling is undeniably one of the most enjoyable recreational activity you can participate in. Aside from being fun, it also provides many health benefits. Talk about a win-win!


Despite the long list of reasons why we should all try cycling, a lot of people still seem to feel a little intimidated by this activity. Unless you’re an expert and familiar with the different types of tours around New York. Perhaps this stems from not knowing where and how to start cycling. Maybe all the talks about equipment and gears and the many types of bike overwhelm them.

If you are one of those people, don’t worry! Here’s a handy guide that will tell you everything you need to know before you head out to your first cycling trip.

1. Your Bicycle

Choose a bike that is comfortable and functionalThe first (and probably most obvious) thing you need to secure is your bicycle. You probably think that you need something fast and fancy (and expensive) to become a full-pledged Central Park cyclist. But the truth is that if you’re just starting out, you don’t. While there are plenty of bikes out in the market that serves different purposes and suits different people, the best way to start cycling is to start simple. Start with what you own, for instance. If you don’t own a bike, go to the nearest bike shop and ask for the simplest, most beginner-friendly bike that they have to offer. You can even go to a rental shop and rent a bike for a few hours first, just to test if cycling is really for you.

2. Cycling Clothes

Here’s the truth laid out plain and straightforward: you can ride a bike without using any form of unique clothing. Are you surprised? But the thing is, you can only do so if you’re into occasional, casual, and leisurely rides. That go for short distances and under the super fine weather. If you’re planning on traveling more often and/or going for long-distance routes, you’ll definitely appreciate the comfort that specialized cycling clothes have to offer. Then again, you don’t need to have the most advanced collection of cycling clothes – start simple and build up from that.

3. Your Helmet

There really is no going about it: if you’re planning to be a cyclist, you got to have a heAlways wear a helmet when bikinglmet. Aside from the fact that most states have laws that require you to wear one, it is always a good idea to come in prepared for any accidents that may happen along the way. Remember the old adage “Safety First”? Well, as in many things in life, that applies in cycling too!

4. Road Cycling Skills

Before you go out on the open road, familiarize yourself with the necessary skills you need in road cycling. This includes (but is definitely not limited to): proper signaling, riding out in traffic, overtaking pedestrians and fellow cyclists, and a good understanding of your local cycling laws. This way, you are neither prone to danger or endangering others!

5. Basic Gear Knowledge

You may think that all you need to know to get started in cycling is how to ride a bike. And how to follow road signals – wrong. For a safe and hassle-free experience, we recommend that you also familiarize yourself with your bike’s gears. Also, how they work, and how to fix them should they suddenly malfunction. While you don’t have to be an expert, a basic knowledge would at the very least gear you up. Against flat tires, loose spokes, or detached chains. Because let’s face it, you never really know what’s going to happen on that long road ahead. But nothing beats being prepared to face it.

Much like other forms of exercise and physical activity, cycling can be both overwhelming and intimidating from the outside looking in. Then again, why should you let a little bit of challenge stop you from having fun and achieving your goals? You might want to take this cycling quiz. See if this guide is helpful and get a little bit of courage. You are now one step closer to being a full-pledged cyclist.

History of the FDNY

fdny-fire-truckIt was way back in 1648 when organized firefighting started in New York City. That was all thanks to the First Ordinance adopted by the Dutch Settlement of New Amsterdam. According to the First Ordinance, dirty chimneys are fined, and the money will become the funds for the maintenance of ladders, hooks, and buckets. Aside from that, there were also eight Wardens established as a fire watch.

The formation of the organization Prowler then came next after the first Wardens were appointed. They are the ones who furnished the ladders, hooks, and buckets. The Prowlers are sometimes called as rattle watch since they patrolled the streets from nine in the evening until early dawn.

In 1658, the bucket brigades were then formed. They were equipped with about 250 leather buckets manufactured by the Dutch shoemakers of the colony. Seven years after that, the colony eventually became a British settlement and got renamed into New York.

It was in 1731 though that the fire brigades got put into service. At this time, there were already two hand-drawn pumpers brought over from London. Each of the pumpers was designated as Engine Company 1 and Engine Company 2. At this point, it is required for all non-disabled citizens to respond immediately to the fire alarm and carry out their duties as supervised by the Aldermen.

Due to the fast growing colony posing lots of problems, a General Assembly was held back in 1737, and there the Volunteer Fire Department of the City of New York was established. In this department, the non-disabled sober men were the ones appointed for service. Thy has to be industrious, vigilant, and diligent, though. After the Revolutionary War, though, the said department got reorganized. It then got incorporated as the Fire Department of the City of New York.

The department continuously protected the property and lives of the citizens up until 1865, right at the end of Civil War, since they were superseded by a paid Metropolitan Fire Department. This particular change caused resentment and bitter actions from those who were against eliminating the volunteers.

Later on, when the steam engine was introduced, the volunteer fire department eventually became obsolete. With the steam apparatus, there is no more need for volunteers to pump water. Moreover, hauling the engines by hand is resolved by making use of horses.

At the start, the paid fire service only reached certain parts of New York, specifically in Manhattan. However, the department eventually grew and was able to service more areas. The paid unit even receive one day off a month.

Another reorganization of the department happened in 1866 because of numerous major fires that caused excessive losses. This is carried out under General Alexander Schaller’s command. Putting the department under military discipline, the department realized its full potential. It was also that time when fire losses gradually decreased.

In 1870, the merit system was adopted in the Fire Department for promotion.

Four years later, Westchester County got annexed. Gradually, the volunteer unit at that place was replaced by the paid department. The volunteer unit got disbanded all in all in 1928.

The department was further consolidated in 1887 to cover the Borough of Queens. The volunteer units were again slowly replaced by the paid units. The completion of the turnover happened in 1929.

In 1898, Richmond became a part of New York. There were no changes in the volunteer unit, though. However, nominal supervision was given. It wasn’t until 1905 when the volunteer unit got disbanded and then replaced by paid units.

At the start of the year 1898, the consolidation of various areas of the city happened. This also signaled a new era for the New York City Fire Department. All the fire forces were unified under the single command of the first Commissioner of the Fire Department.

There were still a lot of changes that took place after that. Nowadays, though, the Fire Department of New York City is protecting more than eight million residents living in an area of 320 square miles. They are securing construction site to ensure they follow the proper safety codes. They also report on citations for situations that are deemed dangerous. Typically, a violation removal company will handle the rebuttal. The one who is spearheading the department is the Fire Commissioner who is appointed by the Mayor. There are now more than ten thousand fire officers and firefighters in the city too. Not only that, there are emergency medical technicians, supervisors, and paramedics helping the firefighters protect the city. The Fire Department of New York City has indeed come a long way.