We all know that reviews are now an essential parcel of any online marketing strategy. Customers do not just check a company’s website and social media pages; they also monitor TripAdvisor, Google, and Facebook reviews to guide them with their decision. That is why, as much as online marketing has gone huge, so has the business of doing online reviews.
Both startups and conglomerates would want to increase their brand’s integrity online, as determined by a top listed digital agency in NYC. Reviews influence consumers because false advertising is now out of the online marketing game. Potential clients do not go anymore with companies touting they are “the best,” “the only one,” or “the most affordable option” in the market. Consumers are now looking for authenticity online, and so as a company, you must be authentic with your advertising, too.
Since reviews are incredibly influential, some enterprising people have put up businesses dedicated to sending your company fake reviews. The goal is to send you as many positive reviews as possible, so consumers would choose to go with you since you’ve been “tried and tested.”
But lately, search engines have been doing a crackdown on these fake reviews. And it is just fair for everyone who’s doing business online. Why would a customer go with a company that’s willing to go through all the under-the-table game of paying someone to do the review for them? If the company can’t trust itself to encourage people to review its products and services, then why would you want to go with them? If a business allows fake reviews and likes to get into the picture, that means they are not confident enough with what they offer.
As a consumer, how do you spot fake online reviews? There are tell-tale red flags that you must watch out for, and here are some of them:
1. The language used does not sound natural
Many fake reviewers hired online are from developing countries who don’t demand as much pay compared to those in developed countries. Usually, these countries also do not have English as their first language. Therefore, if you are a native English speaker, you can have an inkling of whether the reviewer is a native or non-native speaker. It must cause a bit of alarm, especially if the business being reviewed operates locally.
Also, if the reviews on the company’s page all sound the same, then you must be warned. There is a big possibility that these testimonials are anything but fake. It is rare for two reviews to sound the same, so if it seems like you are reading from one person’s writing, then you can start questioning the review.
2. The reviews sound overacting
There are genuine reviews that praise the company. However, these do not go on long paragraphs and are usually short but sweet. The fakes are easily distinguishable with their long paragraphs, praising the company for so many things. Flowery words are used, and a lot of punctuation is used to emphasize the sentences. In the real world, this sort of review rarely happens.
It is easy to spot fake reviews if you look closely. Imagine yourself giving a review. If the testimonial sounds too good to be true, then it probably is.